We also discuss TRENDZ, a new K-Pop boyband that Laury is working with, and how she plans to make them stand out in a saturated market. If you're interested in the K-Pop industry and the challenges faced by publicists promoting Korean artists in the Western market, this episode is a must-listen.
Check out TRENDZ's single "New Dayz": https://youtu.be/MFTWTOAK-ho
Contact and follow Laury Verdoux:
LinkedIn: https://www.linkedin.com/in/laury-verdoux/
Instagram (Personal): https://www.instagram.com/lr_musique/
Instagram (Company): https://www.instagram.com/moonlight_pr_/
Company: http://moonlightprmusic.com
Join us on Patreon!: https://www.patreon.com/CCTVPOPS
Follow us on social media: https://linktr.ee/cctvpops
0:00 - Intro
1:10 - What does a music publicist do and how did she get into it?
4:50 - How did Laury get into the K-Pop industry and how has the experience been?
13:30 - What goes into a successful publicity strategy?
23:30 - Dealing with the K-Pop fans
25:45 - Horror stories from her work
32:00 - Difficulties promoting K-Pop in Europe
39:00 - TRENDZ and promoting a new K-Pop group
About CCTV: Hosted by music industry specialists Chris and Chantel, CCTV: The Nonstop Pop Show provides in-depth discussion, review, and analysis on the best pop acts, songs, albums, and concerts from around the world. Check out our intro video to learn more: https://youtu.be/SQh_QXINs6o
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