In this episode, music publicist Laury Verdoux joins us to discuss the difficulties of promoting K-Pop in the West. Laury shares insights into the cultural differences and challenges she faces working with Korean artists. She also takes us through the process of promoting a K-Pop group, including creating successful strategies and measuring campaign success. We also discuss TRENDZ, a new K-Pop boyband that Laury is working with, and how she plans to make them stand out in a saturated market. If you're interested in the K-Pop industry and the challenges faced by publicists promoting Korean artists in the Western market, this episode is a must-listen. Follow us and join us on Patreon: https://www.patreon.com/cctvpops
Check out TRENDZ's single "New Dayz": https://youtu.be/MFTWTOAK-ho
Contact and follow Laury Verdoux:
- LinkedIn: https://www.linkedin.com/in/laury-verdoux/
- Instagram (Personal): https://www.instagram.com/lr_musique/
- Instagram (Company): https://www.instagram.com/moonlight_pr_/
- Company: http://moonlightprmusic.com